Analytics
A/B Testing
Test subjects, bodies, timing and journey branches with clean winner selection and guardrails.
What’s included
Everything you need to get started
- Journey and campaign tests
- Automatic winner rollout
- Holdout reporting
Active sequences
Welcome sequence
86% goal progress
Trial intent branch
77% goal progress
Billing recovery
68% goal progress
A/B Testing
12,480
subscribers in this workspace
Emails sent · last 7 days
How it works
Three steps from idea to send
Step 01
Choose a hypothesis
Start with the customer signal, goal, or template that gives the workflow its purpose.
Step 02
Define variants and sample size
Shape the experience with brand rules, audience context, timing, and review controls.
Step 03
Promote the winning experience
Publish with confidence, follow performance, and improve from real outcomes.
FAQ
Common questions about A/B Testing
Can tests measure revenue?
Yes. Tests can optimize for clicks, activation, purchases or custom conversion events.
Keep exploring
More features to explore
Automations
Visual Automation Builder
Map lifecycle journeys with branching logic, delays, goals and real-time audience conditions.
Campaigns
Email Campaigns
Plan, personalize and schedule launches with approval states, segments and send-time optimization.
Email Editor
Responsive Email Editor
Create polished email templates with reusable sections, brand controls and inbox-safe rendering.
Put A/B Testing to work.
See how A/B Testing fits your data, team, and customer journey in a tailored working session.